Chapter 01
Challenge
01
Replace a brittle WordPress shell with a typed, fast, scalable marketing+ops layer that converts traders without compromising KYC compliance UX.
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Crypto & DeFiExchange / FintechNext.js + PrismaTrust-ready growth system
Exhibition page
Rexter Exchange: full crypto desk
A multi-chain exchange website, KYC flow, and operator console.
Product unification
3 -> 1
Marketing, onboarding, and operations moved into one typed platform instead of scattered properties.
Support readiness
In-platform
Operator triage and trader risk signals stopped living in spreadsheets and disconnected inboxes.
Market readiness
Launch to desk
The public shell now connects directly to KYC, wallet behavior, and operator controls.
crypto
What this case covers
Exchange / FintechStack focus: Next.js + PrismaOutcome focus: Trust-ready growth systemService: Build an exchange productTool: Prism market corePublic reference build
Next step
Start here if your exchange needs a stronger launch, clearer trust information, and a better post-sign-up flow.
Exhibition notes
Industry: Exchange / Fintech
Related: Build an exchange product / Prism market core
Outcome: A launch site grew into a dependable product for acquisition, trust, and support.
This exhibition can be used as a public reference for similar work.
Chapter 02
System
02
Editorial home page with chart-first hero, animated order book, and routed CTAs.
Account onboarding wizard with KYC, wallet linking, and progress recovery.
Operator console for support, ledger export, and trader risk flags.
Brand system extension: typography, accent palette, motion lexicon.
Chapter 03
Interface
03
Primary capabilities: Web Platform, Brand System, Operator Console, Onboarding Funnel.
Signature stack markers: Next.js 16, Tailwind 4, Framer Motion, Prisma.
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Annotation
Web Platform
Annotation
Brand System
Annotation
Operator Console
Chapter 04
Outcome
04
One typed codebase replacing three disconnected products.
Admin console replaces ad-hoc spreadsheets for support triage.
Performance budget held under 200KB JS for the marketing shell.
In short
What changed
What the exchange, its traders and its desk got from the rebuild.
Trust layer
KYC + custody visible
Users can see the compliance and support model instead of guessing from thin marketing copy.
Growth readiness
Cases + sign-up flow
The exchange no longer treats acquisition and onboarding like separate disconnected systems.
Operator readiness
Risk flags live
Support and desk operators work from one control room with clearer trader-state visibility.
Timeline
From launch page to everyday product
The case shows how the exchange improved its public site, custody flow, and operator controls.
01
Launch shell
The first focus was replacing the brittle marketing shell with a credible trading-first public face.
02
Onboarding
KYC progress, wallet linking, and the next account step are shown in one flow.
03
Operator desk
Support, ledger, and risk-review work moved into a typed control board instead of ad-hoc workarounds.
04
Operations
The public site, account screens, and desk tools now follow the same rules.
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